You are using Sitecore MVC to develop an area of a company's website that will...

Dynamic component binding is a technique that allows you to define a placeholder in your view and then use the Experience Editor or the Content Editor to add, remove, or reorder the components that are rendered in that placeholder. This gives you more flexibility and control over the presentation of a page, as you can change the components without modifying the code. Dynamic component binding also supports personalization, as you can use the Rule Set Editor to define conditions and actions that determine whichcomponents are displayed to different visitors or segments. For example, you can personalize a component by specifying that visitors who meet some predefined conditions are shown a particular variant of the component. Static component binding, on the other hand, is a technique that renders a specific component in a specific location on the page. This means that the component is always the same and cannot be changed or personalized by the Experience Editor or the Content Editor. Static component binding is useful when you want to ensure consistency and simplicity in the presentation of a page, but it does not allow you to use personalization to change the component. References:

Component binding - Sitecore

MVC rules and personalization - Sitecore

Walkthrough: Personalizing components - Sitecore