A retail company is selling products through a global online marketplace.

The data sources that the data scientist should use to augment the dataset of reviews are those that contain relevant and diverse customer feedback about the company or its products. Emails exchanged by customers and the company’s customer service agents can provide valuable insights into the issues and complaints that customers have, as well as the solutions and responses that the company offers. Social media posts containing the name of the company or its products can capture the opinions and sentiments of customers and potential customers, as well as their reactions to marketing campaigns and product launches. A publicly available collection of customer reviews can provide a large and varied sample of feedback from different online platforms and marketplaces, which can help to generalize the ML models and avoid bias.

Detect sentiment from customer reviews using Amazon Comprehend | AWS Machine Learning Blog

How to Apply Machine Learning to Customer Feedback