Cloud Kicks (CK) uses Service Cloud to manage its customer support, and its inventory and...

Salesforce Data Cloud (formerly Customer Data Platform) enables unification of customer and order data from external systems such as Snowflake without duplicating it in Salesforce. The unified data model provides real-time insights, segmentation, and a complete 360° customer view directly within Service Cloud.

This approach aligns with the Integration and Data Management domain of the Service Cloud Consultant Guide, which stresses designing scalable data strategies leveraging Salesforce’s cross-cloud data capabilities.

Option A (Apex integration) introduces performance overhead and lacks scalability. Option B (storing extracted data) causes duplication and maintenance complexity. Option C enables a live, unified view through native Salesforce-Snowflake connectivity.

Referenced Salesforce Materials:

Salesforce Spring ’24 Release Notes – Data Cloud and Service Cloud Integration (native Snowflake connector for unified customer data).

Service Cloud Consultant Exam Guide – Integration and Data Management Domain.

Salesforce Help: “Connect Data Cloud to Snowflake for Unified Customer Profiles”.